Ringing, buzzing, hissing: tinnitus is more common than most people realise, and more manageable than many fear. Here's what's actually happening and what evidence-based management looks like.

Around one in seven Canadian adults experiences tinnitus, the perception of sound when no external source is present. It can sound like ringing, buzzing, hissing, humming, or even a pulsing. For some people it's a minor background nuisance. For others, it significantly disrupts sleep, concentration, and emotional wellbeing.
What most people don't realise is that tinnitus is a symptom, not a disease. Understanding what's driving it is the first step toward managing it effectively.
The most common cause by far is noise-induced hearing loss. When hair cells in the inner ear are damaged by loud sound, whether from years of occupational noise, a single blast, or decades of recreational exposure, the brain can begin generating phantom signals to compensate for the lost input. That phantom signal is tinnitus.
There is currently no universal cure for tinnitus. But that framing misses the point for most people. The goal of tinnitus management isn't to eliminate the sound. It's to reduce how much the brain pays attention to it, and how distressing that attention becomes. For the majority of people, that goal is very achievable.
The contrast between tinnitus and silence is often what makes it so intrusive. Sound therapy (using tabletop sound generators, hearing aids with built-in masking features, or smartphone apps) reduces that contrast and gives the auditory system something else to process. Over time, many people find the tinnitus recedes naturally into the background.
Because tinnitus and hearing loss so frequently coexist, addressing the hearing loss with amplification often reduces tinnitus perception as well. Hearing aids bring in more ambient sound, providing natural masking and reducing the strain the auditory system is under.
Understanding what tinnitus is, and isn't, has a measurable effect on how distressing people find it. Tinnitus Retraining Therapy and cognitive behavioural approaches help break the anxiety loop that can amplify tinnitus perception, and give people practical tools for managing difficult moments.
A tinnitus evaluation at Prairie Hearing includes a comprehensive hearing assessment, tinnitus pitch and loudness matching, and a detailed discussion of your experience and its impact. From there we build a management plan around what's driving yours.